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EVA KENGEN CERAMICS
about the brand
Eva Kengen Ceramics, is a ceramic brand based in Barcelona, which is producing authentic, handmade and locally handcrafted table ware products. Thorough the 2 years of its operating practices, Eva Kengen Ceramics has successfully managed to integrate its brand identity into the Spanish market, which is known for its extraordinary design, high quality and most importantly authenticity. Moreover, Eva Kengen Ceramics has managed to gain popularity among citizens in Spain and it rapidly continues its successful expansion to other European countries.
MY WORK
While doing my internship at Eva Kengen Ceramics I had different responsibilities. I was given a great opportunity to be inclined within the brand´s environment. I was closely observing the work which is put behind the process while creating ceramics, by spending time at the studio as well as accompanying the brand while running daily errands. I was responsible for social media platforms such as Instagram, communication, campaign creation for upcoming season, sales by creating catalogues and approaching new possible shareholders, handling the matters of e-commerce by implementing new strategies. One of the main works I was relied to carry was storytelling and content marketing implementation while doing photography and creative direction.
At the bottom down bellow you can read my final BA thesis and see the presentation on ´´How Eva Kengen Ceramics could grow its brand by developing brand growth strategy in Spanish market?´´.
JOE AND THE JUICE
Final report on ´´How would eliminating the waste of food overproduction could help Joe and The Juice to improve their marketing strategy to attract new customer segment in a Danish market?´´.
The objective of this project was to suggest a certain response in the context of the ´´sustainable agenda´´ by examining how one of the most famous Danish beverage companies Joe and The Juice could drive their strategy towards sustainability, by helping to tackle the problem of food tase overproduction.
Food waste is a global problem, which needs to be taken into the consideration. Every year 88 million tons of food are wasted in Europe. Food waste is not only an ethical and economical problem, but it is also diminishes the environment of natural limited resources.
The concept of creating sustainable business idea focusing on juice drinks production and food waste reduction is designed to create a solution for alternative healthy drinks for everyone, which would not only help to improve Joe and The Juice´s marketing strategy, but as well would attract a new customer segment in Danish Market.
The Increasing awareness is a key to make people to realise that there is a much proper choice of utilising natural resources. The conjecture is that Joe and The Juice car reap the tremendous social benefits of reducing waste of one of the most important contents in the food chain pyramid. Such created awareness could lead to the efficient resource use for day to day consumers needs as well as financial benefits and significant cost savings for business.
HUMDAKIN
Brand communication management,
while creating interactive materials for 2020 FORMLAND fair, while analysing gaps the brand has and identifying upcoming trends to propose new ways on how the brand can engage with the consumer to strengthen brand identity and image.
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HOUSE DOCTOR
Campaign creation for house and interior design brand MONOGRAPH
- ideation - vizualization - creative advertising - strategy -
Monograph is not distinguishably unique from its competitors, the promotion was aiming to highlight the selling points of Monograph products. Aside from function and good Danish design & quality, the promotion had communicate to customers that Monograph is synonymous with personality, excitement, creativity, and contemporary style.
As Monograph wants to capture the essence of “you”, even in the traditionally dull or serious environments of work and study. Yes, you are smart, responsible, and hard-working, and this is clearly reflected in your work area (your desk, your office, your place of business, etc.). But you are unique, creative, exciting, fun, unpredictable, beautiful, fashionable, and fascinating.
RAINS
group project at VIA Design in collaboration with Rains
The purpose of this project was to examine and propose a solution on how RAINS could differentiate itself. The solution proposed was to create a new fashion garment which would particularly be adapted to people commuting on bikes in bad weather conditions, while applying sustainable zero waste approaches. The solution was recognised by the brand as one of the most innovative.